Tuesday, February 28, 2012

Card Sharks: How Upper Deck Turned a Child's Hobby into a High-Stakes, Billion-Dollar Business


The sports memorabilia columnist for iBaseball Weekly /ireveals the aggressive tactics used by manufacturers to beat the competition and the role played by baseball's executives in making the industry a billion-dollar business. 30,000 first printing. $30,000 ad/promo.
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